Acted as Agency Producer for 4 Meta‑commissioned tutorial videos for the Brazilian market, enabling the efficient execution of the project on a tight deadline, delivering a visually engaging, on‑brand campaign that drove adoption of “Ads that Click to WhatsApp” in Brazil. From briefing to delivery, I orchestrated coordination between Meta, O2 Filmes in São Paulo, and cross‑continental teams, ensuring every creative element aligned with brand guidelines and stakeholder expectations. 

Served as Project Manager and remote Agency Producer for the 2025 Click to Message campaign, a series of case studies spanning APAC, USA and Brazil. Covering 3 Meta sub‑brands: Instagram, WhatsApp Business and Messenger, I led seamless coordination with regional crews, directed interviews, and shaped creative to balance local authenticity with unified messaging, to showcase how Meta’s messaging tools drive growth for entrepreneurs across diverse markets.​​

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Acted as Project Manager and Content Director for the launch sizzle of Meta Verified for Business, overseeing creative development and production of a fast‑paced, visually engaging video that distilled key benefits of the blue checkmark program. I led scripting, visual direction, and alignment with existing brand materials while managing rapid product updates and multi‑stakeholder feedback, delivering an on‑brand, high‑impact asset under tight timelines.

Acted as Project Manager and Content Director for the launch sizzle of Meta Verified for Business, overseeing creative development and production of a fast‑paced, visually engaging video that distilled key benefits of the blue checkmark program. I led scripting, visual direction, and alignment with existing brand materials while managing rapid product updates and multi‑stakeholder feedback, delivering an on‑brand, high‑impact asset under tight timelines.

​​Served as main Project Manager, Content Director, and Producer for ongoing WhatsApp Business social content, creating dynamic videos that span event coverage in India, Indonesia, Brazil, and Mexico, a multi‑city bus tour in India, and collaborations with brands like Mercedes Benz. I oversee creative development, scripting, and production across regions, ensuring culturally resonant storytelling that drives engagement while staying true to brand tone and guidelines.

​Served as Project Manager and Main Producer for a WhatsApp Business branded video campaign, delivering a 1-minute hero video and tailored shorter cut for multi-channel roll-out. I managed script development, casting, art direction and production in Buenos Aires, with post‑production support in Argentina and Mexico, overseeing tight budgets, rapid strategic pivots and client updates, while ensuring the final asset was compelling, flexible, and aligned with brand goals.

​As a pro bono Film and Communications Consultant for the 25th anniversary of the Banff Mountain Film Festival in Argentina, I scripted, edited, and produced a celebratory video highlighting the festival’s journey and Argentina’s vital role within the global tour. I curated archival footage and crafted the narrative to emphasize the audience’s passion and the festival’s lasting impact on the local community, honoring its rich legacy and international significance.

• Independently conceived, scripted, sourced interviewees, produced, and edited a documentary‑style short film exploring why Argentina produces some of the world’s most celebrated advertising and film talent. Blending archival research, street interviews, industry insights, and cultural commentary, I crafted a fast‑paced narrative that celebrates Argentina’s creative legacy and global influence in communications.